Benjamin Moore

Benjamin Moore believes that nothing should stand in the way of personalizing your home—even if it’s a rental. However, tenants are often hesitant to customize their spaces for fear of losing their lofty security deposits, so they continue to live with white walls. In August, during peak moving season, HUNTER helped Benjamin Moore announce their effort to assist renters across the US, UK and Canada in reclaiming their security deposits. Throughout the month, up to 10,000 renters who purchased a gallon of Benjamin Moore interior paint in any of their 3,500+ colors, could use their receipts to redeem a gallon of white paint. This way, when moving day arrives, they have what they need to restore their spaces to pristine white conditions. Part media-worthy giveaway, part insurance policy, this initiative positioned Benjamin Moore as the go-to brand for helping consumers see the love and safeguard their security deposits!