Benjamin Moore

The annual Benjamin Moore Color of the Year announcement is one of the design industry's biggest moments for both consumer and trade audiences. However, in 2020 we were challenged with how to create a media-worthy moment without hosting a physical event. HUNTER shifted the announcement virtually, resulting in the brand having its largest group of attendees in its history, with over 900 members of the media, retail partners and brand friendlies from across the country tuning in. Fast forward to 2022, our third year helping to coordinate the announcement, and we are finding new and innovate ways to make a splash. Raspberry Blush was unveiled in an immerse reveal party that matched the charisma and energy of the color itself.