Lysol

Swinging for the fences against sweaty, stinky clothes, Lysol enlisted HUNTER to tackle the challenge of eliminating odor-causing bacteria from post-game laundry with Lysol Laundry Sanitizer. We teamed up with baseball legend Alex Rodriguez to spotlight the unsung heroes of sports: equipment managers. Through a compelling hero video and talent-created social content which honored the players with the stinkiest job, we demonstrated how Lysol Laundry Sanitizer kills odor-causing bacteria while also announcing our support as an official sponsor of the Athletic Equipment Managers Association. The campaign’s viral success on social media led to its TV debut during the 2024 Summer Olympic Games.