PatientPoint

A leading point of care media company, PatientPoint partnered with HUNTER to evolve their brand positioning and elevate the impact their content has when it comes to changing patient behaviors and improving healthcare outcomes.
 
Aimed at reaching a cross-section of audiences across the life sciences and healthcare spaces, HUNTER developed an integrated PR and digital communications strategy designed to elevate executive visibility, drive earned and owned media opportunities and enhance the brand’s social presence.
The annual Upfronts serve as an anchor moment for the strategy, creating an opportunity to bring in potential advertisers as well as key media and influencers.
 
Simultaneously, HUNTER reimagined PatientPoint’s social strategy through a comprehensive playbook outlining content pillars, creative series, and best practices by channel. Together, these efforts elevated PatientPoint’s reputation as a digital health innovator and thought leader, driving measurable gains in reach and engagement while reinforcing the brand’s position at the forefront of healthcare transformation.