TytoCare

HUNTER was challenged to drive consumer awareness and consideration for TytoCare, a new at-home telehealth device, alongside the benefits of telehealth which skyrocketed in the wake of COVID-19. Our strategy was to help parents feel secure about the health of their family and their ability to access quick, safe, quality healthcare professionals with the help of an easy-to-use home health care kit. Through a strategic mix of earned, paid content partners and social amplification, HUNTER built a groundswell of trusted testimonials to spark interest in TytoCare and drive to purchase. Knowing that comfort comes from education, we rolled out a multi-layered communications plan that showed parents how to use TytoCare in the places where they are seeking information about health of their family. We worked with mom-centric digital publishing partners and social influencers to create dynamic storytelling content, bringing the experience to life. Through a robust paid campaign on Google properties and social platforms, we showed up in their social feeds to educate about the convenience of the product and retargeted parents with an incentive to purchase. Furthermore, we added credibility to the brand through trusted doctors and third-party advocates in earned media.