Amazon

HUNTER worked with Amazon to launch the first-ever Prime Day Social Content Studio, designed to help social media editors and creators showcase top brands and viral deals ahead of Prime Day 2025. Developed in response to direct feedback from editors seeking unique, audience-first assets, the team invited top-tier editors and creators into produce custom content in advance of Prime Day. Attendees were given early access to priority products on deal, allowing them to test, experience, and authentically highlight products within a dynamic, immersive environment. The space featured five curated vignettes that served as ready-made backdrops for social content. Amazon devices were seamlessly integrated throughout each vignette, enabling live demonstrations of shopping features and priority products while reinforcing the ease and convenience of the Prime Day experience.