Le Creuset

Competition in the cookware category has been heating up. Le Creuset, the iconic 95 year-old brand, tasked HUNTER with developing a campaign that would differentiate the brand from disrupters and engage a new generation of millennial foodie consumers. In spring 2020, HUNTER hosted an evening of colorful conversation for Le Creuset’s friends and fans to give them a first look at the newest colorways, Artichaut & Nectar, underscoring the brand’s leadership position as a color authority in the housewares and home décor space. Hosted at the uber chic Llama Inn in Williamsburg, we transformed the restaurant space into a multi-sensorial experience for tastemakers across the art, décor, fashion, and food industries. The dinner preview event was followed by a pop-up showroom, giving lifestyle and culinary media and influencers an opportunity to learn more Le Creuset’s craftsmanship, its products, and the philosophy behind its extensive color palette.