Can Manufacturers Institute

The Can Manufacturers Institute (CMI) entrusted HUNTER with developing and implementing Cans Get You Cooking, a multi-year, national consumer marketing campaign to help drive increased canned food usage over time. We conducted primary research unearthing barriers to purchase and developed a creative marketing communications strategy to bust long-held misconceptions and showcase that delicious, nutritious, homemade meals do in fact come from the can.

The centerpiece of the campaign was dynamic video content. HUNTER served up this lively, stop-motion video and various cut-downs to the target audience of millennial moms through the digital and social channels she frequents and influencers who inspire her.