MRS. T'S PIEROGIES

To support its target shift from boomers to millennials, HUNTER developed a new social persona and created a digital content strategy for Mrs. T’s Pierogies to increase relevance and align the brand with ‘moments that matter’ to its new, younger consumer target. From red carpet commentary to live-tweeting TV premieres, HUNTER inserted Mrs. T’s into a myriad of pop culture conversations.

To ensure scale and targeted distribution of brand content, HUNTER conceived and executed a robust paid campaign, buoyed by a search-first Pinterest strategy, engagement-driving efforts on Facebook and Twitter, and a focus on recruitment and awareness on Instagram.