LACTAID®

LACTAID® introduced the No More Dairy Envy campaign in an effort to empower the one in four Americans who experience dairy sensitivity due to lactose. HUNTER identified the insight that lactose intolerant sufferers experience a feeling of deprivation during dairy-focused food moments – either missing out, settling for non-dairy alternatives, or suffering through unwanted discomfort – and set out to put an end to this #DairyEnvy.

Through the No More Dairy Envy campaign, LACTAID® normalized dairy sensitivity and educated consumers, bringing to life how LACTAID® products are real dairy, just without the lactose.