Scotch

Since its inception, the shipping process has remained largely unchanged. ScotchTM Brand, primarily known for tapes and adhesives, disrupted the industry with the introduction of the ScotchTM Flex & Seal Shipping Roll - a propriety shipping solution that saves time, supplies and space when compared to shipping with boxes. ScotchTM Brand tasked HUNTER with earning consumer and media attention for this new shipping technology. Identifying online marketplace sellers and small business owners as the key demographic, HUNTER helped the brand infiltrate this niche and tight-knit community through influencer content and targeted pitching to home and lifestyle outlets. Just in time for Small Business Saturday, ScotchTM Brand and TaskRabbit teamed up on the “Getting Ship Done” initiative to support 250 small, direct-to-consumer businesses across the country, positioning ScotchTM Flex & Seal as the shipping solution during the busy holiday time frame.