HOT TOOLS

As the go-to brand for stylists, Hot Tools enlisted HUNTER to drive awareness and education for the launch of their new One-Step Volumizer that brings consumers salon-worthy blowouts from the comfort of their own home. Recognizing that seeing is believing with this unique hair tool, HUNTER integrated the Volumizer into the annual Country Music Associations Awards show by partnering with a variety of celebrity hair stylists and their diverse clientele to position the brand as their hair tool of choice. For example, Hot Tools engaged nominated duo Maddie & Tae alongside their personal hairstylist, Amber Cannon, to demonstrate the volumizer's unique product benefits for consumers to see how they too could achieve an effortless look at home. Tapping into culturally relevant moments, Hot Tools intercepted consumers enjoying their favorite celebrity moments, inspiring them to create salon-quality looks at home, successfully increasing sales for the Volumizer.