Nair

To introduce the first-of-its-kind Nair Leg Mask – a beauty treatment and hair removal in one – HUNTER helped the brand gain new relevance among its millennial consumers. Positioning Leg Masks as an at-home, spa-like beauty treatment perfect for the self-care movement, HUNTER went beyond the traditional ‘beauty event’ reveal with curated, unique experiences for 15 top-tier beauty editors, surprising and delighting them throughout their workday by turning their daily ‘chores into treats.’ To further amplify the launch in entertainment press, HUNTER partnered with lifestyle influencer and actress Jamie Chung to share her #SelfCareSunday routine including the new Nair Leg Mask treatment.