TABASCO® BRAND

Leveraging the iconic role of TABASCO® Brand in the Bloody Mary and the perennial British “Christmas Sandwich” behavior, HUNTER expanded the conversation with a tongue-and-cheek holiday hangover campaign. HUNTER teamed TABASCO® Brand with sandwich maestro Max Halley to serve as the face of the program and develop the ultimate morning-after-the-big-night-out reviver sandwich featuring TABASCO® Brand.

We brought the sandwich to life with the touring TABASCO® Pick-Me-Up Café, a branded truck with a four-foot, 3-D printed replica of Halley’s sandwich, and served up Max’s Morning Reviver and Virgin Marys to U.K. commuters from 7 to 10:30 a.m.