TABASCO® BRAND

In celebration of their 150th anniversary, TABASCO® Brand wanted to capture the attention of food-loving millennials around the world with one cohesive message. Knowing that wherever they call home, the target consumer sees food as an experience through which they explore the world, HUNTER executed TABASCO® Global Kitchen birthday parties in 20 markets globally. Each had a food market theme, reinforcing TABASCO® Brand’s role in contemporary global fare, from Korean fried chicken to ramen, tacos, and even ice cream.

In addition to this scalable event concept, HUNTER developed a unifying identity and style guide for the 150th anniversary campaign, along with a library of digital content, creative assets, and influencer tools.