Pompeian

In a sea of sameness, HUNTER was tasked to help Pompeian break away from other “everyday acceptable” olive oil brands by educating a strategic target consumer on what makes Pompeian olive oil different – its farmers, craftsmanship and quality. We created a 360-degree integrated communications program including a newly designed brand website, refreshed social media presence, highly targeted digital advertising + paid media strategy using scaled data to reach the right shopper audience, in-store displays and strategic partnerships with influencers in food and nutrition. Hunter’s clear and consistently branded portfolio of campaign communication assets featuring the faces behind Pompeian, The Olive Oil People, shows healthy food lovers the Pompeian difference.