Lysol

Reckitt brand Lysol, a globally recognized leader in killing germs, tapped HUNTER to help educate consumers on the source of stink and how Lysol Laundry Sanitizer can solve laundry woes. Lysol Laundry Sanitizer kills 99.9% of odor-causing bacteria in laundry when used as directed. Targeting parents who battle the stink of kids clothing especially during the very busy (and very sweaty) summer sports season, HUNTER helped unveil Lysol Labs.
The mobile science center toured youth sporting events across the country, giving consumers an opportunity to sniff the World’s Stinkiest Sock (for those that are brave enough) and learn how Lysol Laundry Sanitizer can help battle the even toughest of smells.
To further amplify the program, HUNTER partnered with actress and mother of two young athletes Jordana Brewster, who shared her post-game routine for striking out the stink.