Smithfield

Smithfield Bacon Crisps Cereal might be too good to be true. Appropriately “launching” on April Fool’s Day, HUNTER was challenged with leveraging people’s undeniable love of bacon to put Smithfield in the headlines. An authentic-looking product page and a social media video featuring NASCAR superstar Aric Almirola helped contribute to the buildup for the cereal before unveiling it was all a spoof. Never underestimate the power of bacon.