Le Creuset
Shallot Color Reveal
Competition in the cookware category has been heating up. For Le Creuset’s latest unveiling, the brand tasked HUNTER with developing a launch strategy that would reinforce their position as a color authority while reaching new audiences. Taking Le Creuset outside of the kitchen, we hosted the first ever color reveal event for the brand. Held the night before the official public launch, attendees arrived to a venue where artwork and cookware were draped in kraft paper, and guests were invited to “peel away” layers for the big color reveal; Shallot. The unexpected unveiling made for engaging social content, and the event provided culinary, design, home and lifestyle editors and influencers an opportunity to learn about Le Creuset’s craftmanship and color philosophy.
