Smithfield

With a multi-year partnership with NASCAR and driver Aric Almirola, Smithfield tasked HUNTER with amplifying its sponsorship and making the investment work harder for the brand. Over eight years, we leveraged relationships with world champion pitmasters and food influencers, along with our knowledge of how to engage media and fans at the racetrack, to craft exciting experiences that would drive content and conversation beyond the sports pages. From world-record-setting bacon eating events at Daytona to pitting world-champion pitmasters against social influencers to in grilling competitions, we have established Smithfield as a staple on every race day menu.