ULTA BEAUTY

To stand out in a crowded category, leading beauty retailer Ulta Beauty tasked HUNTER with building an always-on earned media approach to amplify key marketing calendar moments and sustain awareness and leadership year-round. Leveraging our powerful tech stack to identify bubbling social conversations and rising beauty trends and utilizing strong relationships with key media contacts to understand the ever-changing media landscape and outlet priorities, HUNTER mapped out weekly media strategies that were both timely and set to maximize earned media potential. With these insight-driven angles, Ulta Beauty earned 2.5x more mentions versus a year ago, and dominated SOV among key competitors’ week over week.